It's all about your blog's feed and the FeedBurner integration. As you might know, FeedBurner is a nice and easy-to-use solution able to track your blog and provide you useful information about the visitors. Even if it's very powerful, numerous consumers avoided using the service because they found it very difficult to implement it into the blog. However, since the FeedBurner acquisition by Google, the Mountain View company struggled to improve the solution and, as expected, it added interoperability between the new product and its own blog solution, Blogger.

Now, you're able to add FeedBurner to your Blogger blog in a matter of seconds by writing the FeedBurner feed into a special field from the Settings / Site Feed menu. If you're asking yourself why it is so important to implement FeedBurner into your Blogger page, you should know that all the visitors are now passing through the FeedBurner feed that provides better tracking and improved statistics.

"Sometimes, publishers inadvertently fragment their feed audience by offering more than one feed address on the blog itself or within their autodiscovery tags (the method by which feed readers automatically detect the address of your feed for syndication purposes)," Matt from FeedBurner said.

"This results in some subscribers not being counted, and no one wants that in a world where everyone should count for something. By redirecting your feed, you can consolidate any straggler subscribers and greatly improve your ability to effectively measure your audience."

As you know, Blogger received a lot of new goodies from the parent company because Google wants to make it the best solution in its category. However, it seems like FeedBurner is also opened to other requests such as adding this new feature rolled out today to the WordPress blogs, the platform that is described as the best alternative for the Google solution.