14 DAY TRIAL // VoiceIndigo announced that it has entered a partnership with International Data Group (IDG) to deliver breaking news alerts to mobile phones. Under the agreement, VoiceIndigo will send mobile alerts about technology related news from IGN brands, including CIO, Computerworld, InfoWorld and Network World to mobile phones.
The new service requires users to subscribe to one of the following websites: CIO, Computerworld, InfoWorld or Network World. After subscribing, users receive alerts via SMS whenever breaking news occur. Each alert includes the news headline, along with embedded links that direct the user to a WAP page where he can read or listen to the entire story. The news sent to the mobile phones span five different categories: technology business news, security & compliance, servers & data center management, storage & business continuity, mobility & unified communications. The alerts sent to mobile phones are created by IDG that makes sure that only breaking news are delivered.
"As a global technology media company, we see many trends, such as mobile media consumption in Europe, Middle East, and the Asia Pacific markets. We've applied what we've learned there to new ways of engaging the US audience," said Paul Calento, senior vice president, strategic development at InfoWorld. "InfoWorld was already working with VoiceIndigo on mobile podcasts. For the IDG Mobile Alert initiative, the combination of VoiceIndigo's vision, innovative mobile content technology platform and unique multi-media support helped create another first that IDG's competition just can't match. We've been able to introduce a unique mobile content program across four IDG media brands, and move from concept to production within a matter of weeks. The mobile ad platform is sold out until the fall."
To use the news service, the user's mobile phone and carrier need to support links within SMS, so that the user can click on them to access the article via WAP. Some of the supported phones include models from LG, Motorola RAZR, Motorola V-Series, Samsung, Sony Ericsson and Palm Treo 600, 650, 700W.