14 DAY TRIAL // IDG World Expo has responded to feedback from the Mac community of exhibitors, attendees, media and fans of the Macworld Expo announcing that the popular trade show is scheduled to take place February 9 - 13, 2010, at the Moscone Center in San Francisco. In addition to moving the event to February, Macworld 2010 will also break from tradition by moving the expo portion of the event to include a Saturday.
Several reasons are cited in the official IDG report as to why the shift was necessary. One of those is to give exhibitors and attendees more breathing room between the busy holiday season and the world’s largest event focused specifically on Apple products. Apple, as you may have already heard, has dropped out of the Macworld Expo, putting a man on stage for the last time this very year at Moscone Center, San Francisco.
According to Adam Engst, publisher, TidBITS, the altered schedule is the best thing for everyone from tech-fanatics to developers. “Moving Macworld Expo from the awkward post-New Year dates makes tons of sense,” Engst said. “Travel and lodging costs will likely be lower for developers and attendees alike, and developers will not have to push as hard during the holiday season to finalize code and prepare booths.”
“Macworld is the largest global Mac-centric event of the year, and we are focused on making 2010 the most productive, efficient and content-rich event possible for our community of exhibitors, attendees and media,” said Mary Dolaher, chief executive officer of IDG World Expo, the owner of Macworld. “For 25 years, Macworld has been the pre-eminent event focused solely on the Apple products ecosystem, and, with the recent evolution of the show, we have been able to fully engage the Macworld community for input on the 2010 event. As we began the planning process, attendees and exhibitors made it clear that February in San Francisco was the time and location that worked best, so we listened. We firmly believe that these new dates will better meet the needs of everyone participating in Macworld, and are pleased to have been able to respond to this request from the community. The journey toward a new era for Macworld has begun and we are more excited about this ride than ever before.”
The Expo is now scheduled to take place Thursday, February 11, through Saturday, February 13, hopefully providing attendees with more flexible times and convenient weekend access to the show floor.