14 DAY TRIAL // IBM has put forth numbers that uphold an age old theory about iOS users being rich and Android users being... well, at the other end of the spectrum. This of course is an exaggeration for editorial purposes, but the truth is Apple device owners indeed have more money to spend, whether or not they actually have more cash.
Big Blue discovered that 57.1 percent of online shopping on mobiles was done using iPhones and iPads, an 8.3 percent spike compared to last year’s numbers. Standalone, iOS accounted for 39.1 percent of total online traffic.
That’s twice more than Android, which still took a considerable chunk of online traffic – 17.7 percent. iOS online sales accounted for 27 percent, or four times Android’s 7.6 percent.
iOS spending versus Android spending: a 44.3% gap
IBM also revealed just how much cash people spent this holiday season. According to the company, iOS users forked out an average $97.28 (€79.83) per order, while their Android friends spent $67.40 (€55.31) per purchase, a 44.3 percent difference.
The study further uncovered that the average value of online shopping this year ($100.33 / €82.33) was up 6.2 percent over 2013, which IBM says may be indicative of shoppers becoming more bargain-savvy. More in the full Digital Analytics Benchmark over at IBM.