I-play Unveils Mobile Products Line-up for This Quarter

Mobile entertainment publisher I-play has unveiled its line-up of mobile products due to be released this quarter. The list includes the official 'World Pool Championship' mobile game, the popular 'Slingo Quest', the medical simulation game ER Rush and a series of mobile video clips featuring Daniel Negreanu, the most successful tournament player in poker history.

The official game of the 'World Pool Championship' allows players to take part in the largest pool tournament in the world. I-play says the game will be the most visually stunning and authentic pool experience on mobiles. The game will feature top tournament players and will follow the actual tournament structure. I-play will release both a 2D version and a 3D version of the game.

Based on the success of the PC version and Slingo.com, Slingo Quest is a innovative combination between the classic games of Bingo and slots, intertwined with a fun story line. Slingo is a highly popular game, with Slingo.com having over 3.1 million registered users and over 2.1 billion Slingo.com games played since launch.

ER Rush puts the player in the shoes of a Junior Emergency Room Doctor, in this new original strategy game. Players will have diagnose, treat and discharge the right number of patients per shift. Failure to do so can result in additional treatments and wacky medical complications. Players will also be given a variety of crazy illnesses to deal with and patients who are werewolves, dogs and vampires.

The last product announced by I-play is addressed at Texas Hold'Em lovers and offers users a series of mobile streaming videos, featuring 3-times 'World Series of Poker' Champion, Daniel Negreanu. Shot at the Venetian Hotel & Resort in Las Vegas, the product includes over 100 clips spanning the basic fundamentals of the game right through to more advanced topics such as tournament play, no-limit strategy, tells/bluffs to Hot Tips.

"Mobile consumers have a fantastic line-up to choose from in our latest offering, from the official 'World Pool Championship' mobile game; to an innovative twist on the classic games of Bingo and slots, in Slingo Quest; to wacky hospital fun in ER Rush, right through to video instruction from the master of Texas Hold Em, Daniel Negreanu," said David Gosen, CEO of I-play. "We're delivering a winning set of 'must have' casual, 'one thumb' play games and video based on a mixture of great brands and highly original IP. These intuitive, yet challenging entertainment experiences all lead to outstanding fun for existing and new mobile consumers of every age."