In the recent period, the online shopping became an important activity on the Internet, more and more users being lured to buy stuff straight from the websites. The online shopping is quite easy and tends to become more secure because the companies are trying to implement security systems able to protect the customers' data. Now, the two Internet giants, Google and Yahoo, are struggling to improve their solutions and take the first position in the online shopping services top. Recently, the two companies are challenging one another with their products, a competition that is extremely useful for us, the customers.

As you know, Yahoo signed a deal with PayPal, one of the most used online shopping services, allowing users to buy stuff straight from the search engine result page. In fact, how can you buy products from Yahoo Search? All you need to do is to search the Internet using Yahoo's technology and look for a certain laptop. Let's suppose you're searching for an Intel laptop using Yahoo Search. The giant portal's product will provide several sponsored links among with a checkout sign that allows users to visit the merchant's page and buy the product. This way, the customers will have to enter the financial details only once and shop easier.

Checkout, the solution owned by Google, is continuously improved with more and more functions, the company aiming to attract the users with special offers and bonuses. For example, all the users are receiving a free processing bonus until December 31 for all the products bought from Checkout. Today, the company made an important step to lure more clients by renaming Froogle in Product Search and make it easier to buy stuff from Google.