Consumers worldwide will ultimately be the judges that get to vote “cool” or “fail” on Microsoft’s I'm a PC and Windows – Life without Walls aspects of the $300 million marketing campaign designed to reinvigorate the Windows brand and mellow out the impact of Apple's Get a Mac ads. For the time being, the campaign's wheels are in full motion, and an illustrative example in this context is the new I'm a PC store debuted this week.

“Since starting the 'I'm a PC' campaign a few months ago, we've been hearing folks were interested in showing off they are a PC with 'I'm a PC' gear such as t-shirts and hats. We've partnered up with Zazzle.com to provide just that. By going to the 'I'm a PC' store on Zazzle.com, you can now purchase a variety of 'I'm a PC' gear, including some offbeat stuff like skateboards and ties. Who knows? You may even find some fun stocking stuffers or gifts for the holidays,” revealed Brandon LeBlanc.

Microsoft is already offering PC users a chance to tell the world just what kind of computer they are. However, despite permitting end-users to upload videos of themselves, the "I'm a PC" website fails to offer anything palpable. The I'm a PC store comes to resolve this issue, as PC users are able to buy hats, buttons, ties, shirts, shoes, mousepads, skateboards, bags and mugs.

The I'm a PC store is a big gambit from Microsoft, even more important than taking Apple's message and turning it against the Cupertino-based hardware company. The Redmond giant can't really claim a cult following among its consumers, and in this context PC users looking to act as billboards for the company's marketing messages might not crowd to the new I'm a PC store.

“International support is super important. Zazzle.com provides shipping to 84 countries worldwide. So, even if you're not in the U.S., you can still order from the 'I'm a PC' store on Zazzle.com,” LeBlanc added.