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How to Make Google Buy Your Company

Google as a parent company

By Bogdan Popa, Security and Search Engines Editor

9th of May 2007, 21:06 GMT

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I believe all of you dream to have Google as a parent company because the search giant has an incredible financial power and can bring you a lot of customers. But how can you make Google buy your company and become your owner? Well, there is no official method but let's try to guess it
together.

Recently, the search giant acquired DoubleClick, an advertising company that will help Google improve its advertising platform. As we can see, Google bought the firm because it offers powerful solutions, being able to help the search giant boost its number of clients. So, it seems like the key to success is to own an innovative product able to interoperate with Google's solutions.

Also recently, the Mountain View company signed a deal with Clear Channel, the owner of a considerable number of radio stations. The main reason? Clear Channel will help Google take its advertising platform into the offline media and attract this segment of users. As you might know, Google has already launched a testing session of its audio ads and allows a selected number of AdWords publishers to record adverts and play them at several radio stations.

From the YouTube acquisition made in October 2006 for $1.6 billion, we can learn that you must be one of the market's leaders and own a powerful solution. Although you're one of the most powerful companies in your category, trust Google because the search giant will buy you and make your products even more attractive.

So, these statements are pure speculations but I guess the truth is somewhere between these ideas. If you really want to be bought by Google you should pray for your luck and wait for a Google sign…

TAGS:

google | acquisition | buy
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