With the "big game" coming this weekend, which won't mean anything to you unless you're American, everyone in the US is clamoring to get some piece of the attention pie. Samsung's take was to make fun of the ridiculous trademarks which means you can't say things like Super Bowl or even the name of the teams in an ad.
Google has something more practical in mind, ways of enjoying the game while making the most of what Google has to offer to make the most out of the experience, important especially if you're not all that into football (the American kind).
With that in mind, everyone knows that the best part of the game has nothing to do with football and everything to do with what you eat and during it.
is to use Voice Search on your phone to find all the supplies you need nearby. Or if you want to impress your friends, you can always make your own refreshments, all you have to do is ask Google.
You may also find it useful to keep your phone around during the game, not just to sneak some rounds of Angry Birds during the boring parts between commercials, but to also impress your friends with your in-depth knowledge of the game, players and other assorted trivia.
Finally, you can use Google Maps to find out how it would have been inside the Super Bowl stadium, aside from crowded, sweaty and loud, thanks to the relatively recent indoor maps feature.
With Google at your fingertips, it's so much easier to pretend to enjoy and understand the game, helpful in any male-bonding situation.
Until the game though, you can also check out some of the funny ads airing during the game thanks to the miracle of YouTube.