She’s no fool, she knows what the tabloids are saying – and she uses it to her advantage

Jul 9, 2014 19:09 GMT  ·  By
Beyonce uses alleged marital drama to boost interest in her shows even more, not that she really needed to
   Beyonce uses alleged marital drama to boost interest in her shows even more, not that she really needed to

Most celebrities, whether we realize it or not, or whether they would admit to it or not, use their personal life to sell / boost interest in their newest projects. Some of them might do it in a more subtle way, while with others it might be painfully obvious, but they all do it.

Beyonce is no different.

Since May and more than ever before, there have been countless reports that Jay Z has been cheating on her with a string of women, some random hookups, some longtime collaborators. Apparently, she only found out about it when her sister, Solange, confronted him in an elevator at a MET Gala 2014 afterparty – right before she physically attacked him.

Had that video, shot by a surveillance camera inside, never made it out online, we would have been none the wiser of any trouble at home. However, it did leak and it did put the diva in a position she was never in before: that of offering an explanation when this was the last thing she wanted.

After all, after striving for so many years to keep all personal matters close to her heart, why should she just explain herself to strangers? Because the backlash could cost her and husband Jay Z a fortune in ticket sales, that’s why.

So she issued a statement to basically say that whatever happened in that elevator was no one’s business but her own, Jay, and Solange’s. Far from making the issue go away, this only added fuel to the burning fire.

What’s a girl to do in such a situation? At this point, Beyonce could either continue to ignore the rumors as she’d done before and risk losing money, or she could choose to use it to her own advantage. Queen Bey picked door number 2.

To her credit, she does it in the most subtle fashion. Whereas other stars talk about very private topics they would not discuss under any other circumstance (cough, Mila Kunis, cough) just because they have a new movie coming out, Beyonce is doing it by toying with us, the fans and the media, and sending mixed signals.

She’s an artist and, as such, she’s expected to express herself through her music. So, when she changed the words to a song a couple of weeks ago to make it sound like she was singing about the day she found out Jay was cheating on her, the world freaked. Surely, this couldn’t but be a confirmation of the rumors, and their marriage was doomed because she had pretty much said so on stage.

Some days later, she was doing it again, this time sending the exact opposite message out. She posted a picture perfect family photo on her official website, prompting headlines along the lines of “Bey dismisses divorce speculation with just one photo.”

It didn’t take long for her to start the game again, so, the next time she performed the song with the changed lyrics, all dressed up in bridal clothes, she actually managed to cry. The pain she must be going through, especially at the thought of her marriage, which is beyond saving, must be great, fans thought.

I think the truth is out there. If Beyonce and Jay have any kind of marital issues, we’ll never know about it until / if the divorce announcement comes. But Beyonce is no fool and, all this time, she’s keeping an ear to the ground and an eye on the tabloids, so she knows everything that’s being said about her marriage.

By pulling these little stunts, which, if we didn’t know about the divorce rumors, would probably mean nothing to us, she’s manipulating the world into paying more attention to her music. Even non-fans but avid gossip lovers will keep an eye out now for future headlines announcing what she did in other of her shows.

When it comes to “selling” your personal life to boost interest in your career, Beyonce could easily school most celebrities out there because her strategy involves exact timing and lots of subtlety.