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AMD's CEO Ruiz said that "Customers want us to succeed"

By Alexandru Pancescu, Hardware Editor

23rd of July 2007, 08:15 GMT

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AMD's CEO Ruiz said �Customers want us to succeed�

According to AMD's chairman and CEO, Hector Ruiz, all important computer manufacturers are now using his company's chips in their products. He considers this to be a sign that the system integrators and the customers want that the small semiconductor supplier to succeed in its battle with rival Intel.

"The

second quarter confirms our convictions about our industry. First, customers want us to succeed. The unit growth and new customer acquisition just reported are clear indications of this. Large OEMs, distributors, decision makers and users of PCs and other digital technologies around the world agree that competition in the processor industry is good and healthy for our industry. They like what AMD is doing, have a taste for what things are like with a stronger AMD and crave the innovation and choice that we bring to the table."

During a press conference to discuss the company's situation during the second quarter, Ruiz said that the computer industry is going through some major transformations and that AMD will be ready and in position to benefit from them. "Our industry is going through a major transformation and our acquisition of ATI Technologies is perfectly timed to help us ride this wave of change in our industry, a restructuring like nothing we have seen before. No longer are customers satisfied with generic value propositions and artificial measures of raw processor performance."

As the company is currently having some cash flow problems, Ruiz said that the problem is only temporary and that AMD will modify its manufacturing and sale strategy, but declined to expand on the subject for "competitive" reasons. As the company goes through a reorganization period, the AMD CEO said that details will be made available as soon as possible. "The process industry has been restrained from this natural evolution and as I mentioned in the last quarter, we at AMD are laser focused on enabling it. I know that I have conveyed our strong conviction that we are driving change for the industry that is good for the industry, good for our customers and good for the end-users."
"With fair and open competition comes the natural forces that unleash real, customer-centric innovation and a healthy mechanism for directing more of our attention to where and how we innovate. Most important it will lead to a complete recalibration of our business model. We are not afraid of this transformation and, in fact, welcome it. It will lead to a new wave of value creation across IT and the industry that we serve."

TAGS:

AMD | technology | ATI | industry | OEM

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