While the ultimate fashion accessory of recent popular culture is flashy jewelry, known by its street name "bling", Hitachi Global Storage Technologies is today saying high-capacity, miniature hard drives are the new "bling" for their ubiquity and desirability among the consumer digerati.
Mikey, Microdrive 3K8
Mikey, which is officially called the Hitachi Microdrive 3K8, will be available with 6 and 8 gigabytes of storage capacity and, yet, is nearly 20-percent smaller and consumes 40 percent less power than its predecessor. The 3K8 is also the first hard drive to offer the CE-ATA interface, which is designed to support the specific relationship between small-form-factor hard drives and the handheld
consumer electronic devices in which they are embedded.
In addition, Hitachi is deploying drop-sensor technology on the new Microdrive, which protects against data loss in the event of a drop. Hitachi's ESP or Extra Sensory Protection is activated during a drop of as little as four inches (10 cm) and effectively allows the operating-shock tolerance to mimic non-operating-shock tolerance, which in the 3K8 equates to 2000 Gs, the industry's highest shock rating for a one-inch hard drive.
Travelstar C4K60 Slim
Hitachi's newest 1.8-inch drive, the Hitachi Travelstar C4K60 Slim, sports a profile that's 30-percent thinner than its predecessor, measuring a mere 5 mm on the one-disk model. With its new physique, Slim is tougher and lighter than any other 1.8-inch drive on the market, for a total volume advantage of 10 percent.
Slim offers an upper capacity of 30- and 60-GB of storage on the one- and two-disk model, respectively. Slim, like Mikey, features a ZIF connector for ease of integration in consumer electronic devices. Both drives are using femto slider technology for improved shock performance and power consumption. Specifically, Slim features a 20-percent improvement in operating shock tolerance and offers the highest shock rating in its class.
The new CE-ATA interface, along with parallel ATA, will be available on all capacities of the Microdrive 3K8. Hitachi is also making the 3K8 available in the ATA on MMC interface. In addition, Hitachi plans future support for CE-ATA on its 1.8-inch Travelstar product line.
The 6- and 8-GB versions of the Microdrive 3K8 are now shipping in limited quantities, with volume shipment planned for October. Hitachi's ESP technology and support for the CE-ATA and ATA-on-MMC interfaces will be available starting in December.
The Travelstar C4K60 Slim will begin volume shipment of the 30-GB version at the end of this month. The 2-disk, 60-GB Slim model will ship in the first quarter of 2006.