Highly Targeted Text Messaging Service from ConsumerBase

ConsumerBase, a North American e-marketing agency, officially announced it will start providing a new text message data service that enables advertising companies to contact consumers on their mobile phones. Advertisers using the new text message data service will easily target customers by the same demographic, lifestyle and geography attributes as the ones already provided by ConsumerBase for its e-mail and postal channels. The new service practically adds a channel to the data marketed by ConsumerBase. What ConsumerBase will do is sending mobile text messages on behalf of its clients, but without making phone numbers available because some advertisers might take abusive advantages from this.

"The ability to target mobile users is something that we anticipate will quickly become a cost-effective means to market products and services. This is a relatively unexploited practice in the industry and we see it as having great potential", declared Larry Organ, the Chief Executive of ConsumerBase. "While there are no regulations governing commercial transmissions to mobile phones, this is truly a win-win for the advertiser and the consumer, as all recipients of text messages deployed by ConsumerBase have pro-actively agreed to receive them, and have confirmed the same."

An example of advertiser that can successfully use the targeted message service is an automobile dealer that wants to send advertising messages to persons with high incomes. Other advertisers might be lifestyle, political or religious publications that intend to contact consumers on their mobile phones, based upon lifestyle characteristics, ethnicity or sexual orientation.

Advertisers who want to use the new service need to contact ConsumerBase for detailed information, specifications and pricing.

ConsumerBase is a multi-channel e-marketing company concentrating its activity in North America and United Kingdom. The company provides high-standard integrated marketing solutions, including Search Engine Marketing or Banners.