With Fingerprint Recognition

May 21, 2007 11:06 GMT  ·  By

Qiao Xing Mobile, a top mobile handsets manufacturer from China (through its CECT subsidiary), announced in Beijing the release of their most innovative mobile device. The handset's name is T100 and it's a high security phone with fingerprint recognition, ultra long standby and various multimedia features of which we can mention the streaming TV function.

According to Qiao Xing Mobile, this new handset that introduces the fingerprint identification technology is a pioneer in a new type of mobile security, as it's the first personal handset in China that features fingerprint protection.

"The mobile handset industry has rapidly expanded and diversified from voice-based communications to data-driven applications, and as a result, we believe handset security will start to become a significant concern", said Mr. Wu Zhi Yang, Chairman of CECT. "We believe there is tremendous market potential for handsets with technological features that are designed to safeguard data on both the device and over the network. Consumers have started to regularly use mobile phones for email and instant messaging, but as wireless applications become more sophisticated and telecom networks continue to increase their data connection speeds, we think people are going to start using their handsets to conduct such wireless transactions as electronic banking, securities trading and internet shopping. The fingerprint recognition scanner on our new T100 model will specifically ensure that such confidential data that is stored on handsets remains secure. This phone, which also offers a sleek design and ultra long battery life in standby mode, marks the latest product release for us that is designed with differentiated features that specifically cater to mid to high-end mobile phone users."

The public image of CECT and its products is currently promoted through a campaign via major mass media channels, including CCTV, China's national television. Since another mobile phone manufactured by CECT, the C1000 model, was successfully promoted through television infomercials, the company will try to use the same method for the T100's promotion. Traditional distribution channels will also be used, to make sure the new handset's market potential is fully taken advantage of.

Qiao Xing Mobile Communication Co., Ltd is a Chinese leading mobile handsets manufacturer, mainly concentrated on GSM technology. The company's business is operated primarily through CECT and all of its devices are commercialized under the CECT brand.