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October 15th, 2012, 09:05 GMT · By

High-End Graphics Cards Could Die Out Because of the EU

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AMD worried about the EU's new rules
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The European Union takes a very firm stance against pollution and energy waste, but it might have reached the point where people could start crying “enough is enough.”

The specification for the so-called Eco design Lot 3 with the EC, found here, includes a certain stipulation that isn't being very warmly received.

The EU has taken the rather questionable stance of classifying cards on the basis of on-board memory bandwidth, which it sees as proportionate to power consumption.

A seven-class table mentions tiers G1 through G7, where the latter is the highest and defines a graphics card with a bandwidth of 128 GB or above.

In layman terms, the EU doesn't want graphics cards to have a bandwidth above that mark, and while it will allow models that exceed it, it won't stand for anything over 320 GB/s. Assuming the regulations are enforced that is.

According to Nordic Hardware, Advanced Micro Devices (and possibly NVIDIA as well) is worried that its next-generation high-end cards will be banned from the EU.

In fact, even existing high-tier cards, the HD 7700 and HD 7900 series, fail to meet the requirements, as do the HD 6500/6600 and HD 7500/7600 series.

There is a period of respite at least. The EU will supposedly enforce the new guidelines only in 2014 (it previously was 2013), but even that is too early.

EU bandwidth guidelines
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Truth be told, memory bandwidth doesn't actually translate into performance very well, so this system doesn't really make perfect sense, even if it is a reliable means of distinguishing between market segments.

We also have to point out that, while graphics card energy use has been rising each year, high-end video cards are a very small niche market with hardly the same negative impact on the environment like, say, cars and power plants that use fossil fuels.

Besides, those with enough money to afford high-tier board today won't have any qualms about buying two cards instead of one when the limits are enforced. Obviously, increasing the number of boards that produce or eventually become tech waste will totally negate the “efficiency” gain.
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READER COMMENTS:


Comment #1 by: R6ex on 15 Oct 2012, 11:04 UTC reply to this comment

* idea !~

Why not ban cigarettes instead?

Why not ban petrol-wasting sports cars?


Comment #2 by: dave on 15 Oct 2012, 11:44 UTC reply to this comment

hmm. I remember all the other "outrages" that the EU have committed over the years. Banning apples that were the wrong size springs to mind. The thing is though, after the tabloid fury died down, these "bans" turned out to be nothing of the sort. In practically every case I've ever heard of, an EU "ban" ,in practice, was simply a ruling that enforced accurate description and labeling of goods.

In cases were the EU have actually banned the sale of particular goods, it was because there were viable safer or more efficient alternatives available (e.g. 150 watt light bulbs can be replaced by low energy alternatives).

Comment #2.1 by: Sebastian on 15 Oct 2012, 13:56 GMT

Believe me when I say that I hope this turns out to be similar to those occasions, but learning that a company like AMD is worried about the consequences doesn't exactly reassure me.


Comment #3 by: jf on 15 Oct 2012, 13:05 UTC reply to this comment

This wouldn't be a problem if the EU would invest in things like clean energy and solar power research. But let's ban something related to technological development instead. That'll fix it! It's ignorance at it's finest.


Comment #4 by: Bobby on 16 Oct 2012, 21:48 UTC reply to this comment

Keep trolling...


Comment #5 by: cpy on 20 Oct 2012, 12:56 UTC reply to this comment

And they all believe that Nordic Hardware joke that have no references other than Nordic Hardware, LOL!


Comment #6 by: pro on 05 Jan 2013, 18:47 UTC reply to this comment

Not true , gpu's are getting more and more powerful and at the same time becoming power power efficent.

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