"Heroes Lore Zero" made a huge impact right since its release, with over 200,000 copies purchased in the first week alone. The game has been released in South Korea and is the third installment of the epic Heroes Lore fantasy role play game series.

To see just how popular Heroes Lore Zero proved to be right since its release, the game triggered a frenzy among customers. Surprisingly, one carrier's network crashed due to the massive number of simultaneous downloads of the game by its users. Moreover, Heroes Lore Zero was the most searched term on Naver, South Korea's leading search engine.

A great number of people have been expecting the game's release for a long while, which naturally led to a huge number of 10,000 pre-orders summed up five days before launch. People also went crazy for the exclusive Heroes Lore gift packs, which have been sold in 500 units four days before launch. This includes a special edition Heroes Lore illustrator book, custom made Heroes Lore mobile handset charger/adapter, as well as a download of the mobile game.

"Every installment of the Heroes Lore series has enjoyed an incredibly successful launch, and we're delighted that Heroes Lore Zero has enjoyed the most successful launch yet", said Eric Hobson, President and General Manager Hands-On Mobile, EMEA & SE Asia. Because of this, it's only natural to eagerly await the game's release outside Korea and see whether the success will replicate and lead to an impressive large scale mania.

Heroes Lore: Wind of Soltia, will be the first one of these series to see a release and will be available to European carriers from November. Hands-On Mobile plans to follow this release with the launch in 2008 of the sequels Heroes Lore: Knight of the Frozen Sea and then Heroes Lore Zero.