14 DAY TRIAL // If there’s one US-based organization that doesn’t compete with Apple, it’s GoPro, the company that makes high-definition personal cameras, often used in extreme scenarios. Yet somehow, Apple caused its shares to tank by 12 points at the end of trading yesterday.
How did this happen? As it turns out, a newly-surfaced patent application that originated at Kodak and somehow ended up in Apple’s portfolio caused major news outlets to send a warning to GoPro investors (albeit, indirectly), signaling that Apple might start competing with the GoPro line of cameras.
Nothing could be farther from the truth, despite Apple indeed owning those Kodak patents. There is no indication that the Cupertino company is planning such a move, and it would be more plausible for Apple to develop an Internet-connected cam or even a DSLR, rather than one for extreme-action video photography.
GoPro is currently trading at $51.98 (€44.07), after bouncing back roughly 4 points since the apparently bad news. It takes time for these things to mend themselves, but rest assured that they will.
And if you’re a GoPro investor, we wouldn’t dare tell you what to do, but we will say this: Apple has more pressing matters ahead, including a smartwatch, a giant iPad, a redesigned MacBook Air, the usual round of hardware upgrades, and the unmissable iPhone announcement. Not even they can fit more in one year.