14 DAY TRIAL // Still think Apple needs a cheap iPhone? Think again. Sales estimates churned out by Localytics reveal that iPhone 5s is outselling its polycarbonate sibling by a margin of 3 to 1.
That’s three iPhone 5s units sold for every one iPhone 5c sold. And the 5c isn’t even all that cheap, to be perfectly frank.
According to the analytics firm, during the launch weekend the high-end 5s was outselling the 5c by a 3.4 to 1 margin. Now that margin has dropped to 2.9 - 1, which roughly translates into the aforementioned average of 3 to 1.
Shipping estimates over at Apple’s online store are telling the same story. While an iPhone 5c can be prepped and shipped to your doorstep in under a day, customers ordering any iPhone 5s variation need to wait until October without being offered a specific timeframe. Which could mean anything from October 1 to October 31.
So what does this tell us? Well, the numbers speak for themselves: Apple never needed a cheaper iPhone to begin with.
Moreover, the company never said it would try and cater to all audiences. As always, Tim Cook and Co. just want to deliver the same premium experience to more customers who can afford an iPhone. And that sits well with the company’s board of directors, regardless of what the media will have you thinking.
Upon launching its new iPhones, Apple revealed that customers were flocking for the Gold. Not surprisingly.
Citing “incredible” demand for the handset, CEO Tim Cook said, “while we’ve sold out of our initial supply of iPhone 5s, stores continue to receive new iPhone shipments regularly.”
“We appreciate everyone’s patience and are working hard to build enough new iPhones for everyone,” Cook said.
Apple confirmed sales of over 9 million new iPhones in the weekend following the September 20 refresh. Because of that, the company actually had to adjust its earnings forecast.