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Here's Google Testimony for the DoubleClick Case

The company's representatives will talk to the Senate

By Bogdan Popa, Security and Search Engines Editor

28th of September 2007, 17:51 GMT

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In case you haven't heard, the super giant Google will have to meet the Senate officials in order to talk about the DoubleClick acquisition. The investigation over the DoubleClick transaction was started when several companies such as Microsoft and AT&T demanded the regulators to analyze it because it might infringe the antitrust laws. Since then, Google rolled out several statements which

were supposed to convince the authorities that DoubleClick's acquisition is not harming the competition. A few days ago, it was reported that Google's officials will have to talk to the Senate in order to present the case and make them believe that a potential buying of the advertising company is not harming other firms.

David Drummond, Senior VP for Corporate Development and Chief Legal Office, will represent Google at the Senate Judiciary Committee today when the members of the Senate are analyzing the case. Here are some parts of the Google testimony as Pablo Chavez, Policy Counsel, posted them on the official blog of the company:

"The simplest way to look at this is by way of analogy. DoubleClick is to Google what FedEx or UPS is to Amazon.com. Our current business involves primarily the selling of text-based ads - books in our analogy. By contrast, DoubleClick's business at its core is to deliver and report on display ads.

Google's bottom line is this: We believe deeply in protecting online users' privacy and we have a strong track record of doing so. We are constantly working to innovate in our privacy practices and policies. Some have asked questions about privacy protections in connection with the DoubleClick acquisition, but for us privacy does not begin or end with our purchase of DoubleClick. Privacy is a user interest that we've been protecting since our inception.

Our acquisition of DoubleClick does not foreclose other companies from competing in the online advertising space. Rather, the transaction is just one of several that underscore the strong competition in the online advertising space...Each of the acquisitions following our purchase of DoubleClick demonstrates that there are many sophisticated, well-financed, and competitive companies that believe that the online advertising space merits more investment and remains open to strong competition."

If you want to read the entire testimony, you can download the PDF file powered by Google and available on this link.

TAGS:

google | doubleclick | senate | testimony

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