Sweet and warm, just like a pink bear

Apr 30, 2007 14:00 GMT  ·  By

MOffY has released Heart Bear Matching for mobile phones. It is a game addressed especially to younger mobile phone gamers, as the cute interface and the pink bears make it obvious to see.

This comes after only a few days from the launching of "War on Radish Island", a colorful game addressed also to children that are looking for an European release.

Heart Bear Matching is nothing more but the classic game of matching puzzle, all taking place in an extremely vivid pink background meant to bring out the sweetness of the game, if the bear hearts fail to do so. Still, it's difficult to conceive that they won't live up to the challenge, as to make this game warm and fuzzy, just like a bear's heart.

MOffY's Technical Director, Ken stated that the game has actualized the merit of the mobile entertainment and allows users to experience the classic. That may be true, considering the Asian cartoon characters used in order to connect with the younger audience.

MOffY is a company that has been involved since 1999 in mobile content business, licensing and consulting. It currently holds more than 2000 game and application titles. It became well known after it introduced famous characters like Hello Kitty, movie titles and celebrities.

Heart Bear Matching will be available in Hong Kong, Taiwan, China, Singapore, Malaysia, Thailand, Vietnam having sometime in the first quarter of 2007. The game will be available on i-mode and WAP 2.0 for different mobile network operators in these areas.