14 DAY TRIAL // Until now we knew about at least one Apple executive who disapproved of Yukari Iwatani Kane’s “Haunted Empire: Apple After Steve Jobs.” Now there are two of them.
In what could well suggest that the entire book is spotted with fake accounts about what goes on in the meetings at 1 Infinite Loop, Cupertino, CA, a new report sheds light on a pretty embarrassing inaccuracy found in “Haunted Empire: Apple After Steve Jobs,” a book about post-Jobs Apple Inc. written by former Wall Street Journal technology reporter Yukari Iwatani Kane.
In the book, Kane writes at one point, “In his first days as CEO, Cook took two immediate actions. First he promoted Eddy Cue, Apple’s enormously popular vice president for Internet services. Cue had started out as an intern. In one version of a story that he told everyone, he was plucked out of the IT department by Jobs during a meeting in which he had dared to voice an opinion about the topic at hand.”
“When Jobs looked at him and told him to shut up, an undeterred Cue spoke up again, causing Jobs to throw a pen at his forehead. Cue, who by then figured he had nothing to lose, braced himself and offered his opinion for a third time. This time, he won Jobs’s approval.”
Jobs was known to be vocal, and he would throw a tantrum every now and then when people didn’t seem to resonate with him, but throwing pens at people? Surely Jobs was more mature than that.
Case in point, Eddy Cue confirms to 9to5mac’s Ben Mayo that Kane’s story is nonsense, just like the rest of her book if you were to ask Tim Cook.
“I am slightly obsessed with the anecdote about Jobs throwing a pen in your face. Is the story true?” reads Mayo’s email to Cue. To his surprise, Cue replied: “No, it’s not.”
So there you have it. Another debunked fact in “Haunted Empire: Apple After Steve Jobs.”
Yesterday, Softpedia outed an opinion piece titled “Apple ‘Haunted’ by Books Trying to Decipher Tim Cook,” where we discussed how Tim Cook is literally being harassed by the stories being dished out in the media about how he is nothing like Steve Jobs.
Iwatani Kane’s book has received generally negative reviews, most of which blame the author’s biased, assumptious take on Apple’s future without Steve Jobs at the helm.