14 DAY TRIAL // Major enterprises which operate in several fields of activity are responsible for destroying the woodland in several parts of the globe. Hasbro, the second most influent American toy company wants to make sure that its name will be cut off this black list and has announced today that it will adopt a new packaging regulation which will reject all the fibers manufactured at the rainforests' expense.
Greenpeace officials stated that the company will verify all its suppliers which have as a source areas which have been established to present a “high risk” for illegal operations.
The company wants to redefine its position as a leading eco-conscious brand, and therefore, it will start to make sure that all its products won't rely on virgin fibers which contain Mixed Tropical Hardwood (MTH),a “black” label which indicates that they come from a highly controversial source.
Other major companies in this field of activity have announced that they intend to embrace green values while increasing the sourcing safeguards to make sure that their products won't disturb any environmental group.
Greenpeace hopes that other enterprises will follow the same path, but as some giants want to comply to the present framework on their own will, the resistance is strong in some cases.
For example, the organization is having a hard time dealing with the negative influence of Asia Pulp & Paper (APP), which apparently is behind the destruction of several forests in Sumatra.
A more alarming fact is that these territories represent the habitat of several endangered species, such as the Sumatran tiger. After Greenpeace started talking about the company's negative impact upon the ecosystem, its profit margins have dropped significantly, while several eco-conscious enterprises gave up their collaboration with APP.
“Asia Pulp and Paper is bad for Indonesia’s forests and bad for Indonesia’s reputation, and is even threatening the Indonesian President’s own commitment to save the forests. APP must immediately commit to stop destroying rainforests,” stated Bustar Maitar, Greenpeace South East Asia forests campaigner.