14 DAY TRIAL // Coming to contradict all previous surveys, studies and polls, a new survey claims that half of women positively hate shopping because they believe clothes makers only target young and skinny girls, it has emerged.
Conducted by Mintel, the survey shows that many women have been toning down on impulse buys, while shifting towards online stores because they provide a wider range of options to choose from, the Daily Mail informs.
This, and the fact that they can never find clothes in their size or that are fashionable enough for their tastes, confirm that women are becoming increasingly disappointed in the actual experience of shopping.
About 44 percent of the women questioned for the survey have said they dread going from store to store, to try on clothes because, if they do find something in their size, it’s most certainly not trendy or glam.
This feeling of displeasure is even more marked in new mommies, who believe they’re being left out when clothes makers are thinking about their target customers: a whopping 47 percent of moms with children under 5 hate to go shopping.
Of all the women queried, 50 percent said they believed stores only carried items for young and slim customers, which leaves them with no other choice than to go online to find something they like.
“Given that new mothers are inclined to struggle to find trendy clothes for their new shapes, there is a gap in the market for retailers targeting these women. Size is set to become an even bigger issue for clothing retailers,” Michelle Strutton from Mintel says.
“With so many women currently avoiding certain styles of clothes because of their size and a quarter of ladies struggling to find retailers that sell fashionable clothes for their size, more non-specialist retailers should incorporate larger sizes into their ranges in order to attract the fuller-figured shopper,” she adds.
At the same time, online shops should make the most of the current situation, by including favorable deals to convince women that their offers are better than those in brick-and-mortar stores, such as free shipping the next day for orders placed until 9 pm.