Smartphones attract more and more users

Jul 15, 2010 18:11 GMT  ·  By
HTC and Apple are poised for growth, smartphone survey from ChangeWave shows
   HTC and Apple are poised for growth, smartphone survey from ChangeWave shows

The latest smartphone survey from ChangeWave, which is based on the response received from 4,028 consumers, shows that HTC Corporation and Apple are growing on the mobile market, while Motorola and RIM are losing market share. According to the survey, the second half of the ongoing year should bring a series of interesting changes on the market, based on consumer demand. The survey was completed on June 24 and was aimed at taking a closer look at the demand Apple's iPhone 4 and HTC's DROID Incredible enjoy on the market.

The report shows that more and more consumers plan the purchase of a smartphone. A number of 16.4 percent of respondents indicated plans to purchase a smartphone within the next 90 days, a much higher percentage when compared to the last year. At the same time, the survey shows that the demand for the Apple OS is growing, while RIM's BlackBerry operating system is losing fans.

“At the individual manufacturers' level, the survey findings show a major leap forward for Apple and HTC at the expense of RIM and Motorola. In terms of current share, Apple (34%) is up 1-pt since our March survey to an all-time high while RIM (34%) has taken another hit – dropping 4-pts in the past 90 days. Android phones continue to have a major impact on the market, with HTC (8%; up 2-pts) and its new Droid Incredible and EVO models the biggest beneficiary. Motorola (6%), who in recent surveys had registered a wave of new demand for their Droid model, remains unchanged in the current survey,” ChangeWave's Jean Crumrine and Paul Carton note on the company's website.

However, it seems that the future buying plans of consumers are those which show that Apple and HTC are poised for growth. 52 percent of those interested in the purchase of a smartphone within 90 days say they would get an Apple iPhone 4, a 21 percentage points more users than those interested in the iPhone 34GS. 19 percent of respondents said their choice would be an HTC device (a 7-pt jump), while 9 percent of them pointed towards Motorola (a 7-pt decline). As for RIM, only 6 percent of respondents are interested in getting one of its devices.