HTC Scraps Tablets in the US, Flyer and Jetstream Grounded

The “learning experience” has come to a halt after a poor showing

By on October 11th, 2012 11:53 GMT
Out of the multitude of tablets running the Google Android operating system, only several brands have ever really managed to stick, and HTC is learning this the hard way.

Unlike ASUS (Transformer, Google Nexus 7), Amazon (Kindle Fire / Fire HD) and, of course, Samsung (the Galaxy Tab is positively notorious), HTC has never really made much of an impact with its Jetstream and Flyer.

As such, the company is suspending all tablet-related business activities in the United States of America.

“We’re watching that market [tablets] very, very closely. It was a great learning experience for us, and they definitely met expectatio... We’re very much not set on one strategy over another,” said Jeff Gordon, HTC’s global online communications manager.

A return to tablets isn't completely impossible, but it is improbable. Unless HTC designs a market-breaker, it will stick to more familiar waters, smartphones in particular.

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