HTC One in Glamour Red Arrives at Phones4U in Mid-July

The new color flavor packs the same features as the Black and Silver variants

Today, Taiwanese mobile phone maker HTC Corporation made official a new flavor of its HTC One smartphone, one that has been dressed up in a new, distinctive color, namely Glamour Red.

The new handset version is set to become available for purchase in the UK sometime in mid-July, exclusively via retailer Phones4U, HTC announced.

The new HTC One in Glamour Red arrives on the market with the same performance capabilities and premium features that have been included inside the original Black and Silver flavors of the device. No details on the internal memory of the phone have been provided.

“We have always been committed to offering consumers the flexibility to share their personalities through their choice of mobile phone, whether through color, customization or features,” Philip Blair, president of EMEA, HTC, commented.

“The new HTC One in Glamour Red showcases the power of our flagship model in a color that demands attention, whilst maintaining the high standards set for sophisticated design and build quality.”

The HTC One arrives on shelves with a nice range of high-end features, as well as with an appealing design, the handset vendor notes.

Among the features that are exclusive to this smartphone, we can count BlinkFeed, which was designed to aggregate feeds from news sources, social networks, and other places, along with HTC Sense TV, and BoomSound with two front-facing speakers, paired with Beats Audio optimizations.

HTC One arrives on shelves with a 4.7-inch touchscreen display, while featuring an UltraPixel camera on the back, and HTC Zoe, meant to enable users to capture entire moments.

“Since its launch, the HTC One has attracted a host of editorial and industry awards which recognize its superior performance and benchmark design,” HTC notes.

“Highlights include the GSMA's Global Mobile Award for Best New Mobile Device or Tablet at Mobile World Congress 2013 and Computex Taipei's Gold Medal in Design and Innovation.”

The new color flavor of HTC One is already available for pre-order through Phones4U, for free on monthly plans that start at £33 ($51 / €39) per month.

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