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HTC Might Take On Apple for Using the "Touch" Name

HTC Touch has a namesake product in Apple's iPod Touch

By Elena Balan, Communications News Editor

7th of September 2007, 10:14 GMT

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HTC Touch has been out on the market for some time now. In fact, the smartphone has even been considered, at a certain time, a powerful product to aim at the "iPhone killer" title. Now that Apple has decided to bring out its iPod Touch line

of devices, HTC feels that their handset has been deprived of a representative name by a competing company.

Apple has decided to call its new music player iPod Touch, a name that sounds highly similar to that of HTC's most appreciated smartphone. The most amusing thing about the entire matter is that Apple's new device looks just like the iPhone, the exact device that HTC Touch was competing with.

The iPhone has been copied enough by competitors. It is now time for Apple to be accused of it. The mistake is quite understandable, as the "Touch" name is most expressive for what that touchscreen equipped devices are capable to do. Still, there is a very low chance that it slipped Steve Jobs' mind that there is another device bearing the same title, especially as we are talking about a powerful handset coming from the competition. And they went ahead with it anyway. The reason for this must be that it sounded too good to give up, even if that meant a potential lawsuit.

HTC has registered "Touch" as a worldwide trademark, but has yet to decide whether it will take legal action against Apple for using it too. The right choice might be that of starting a lawsuit. Not because it's such a terrible thing that another "Touch" product has appeared, but to prevent other producers to use this name in their touchscreen-enabled devices, since there seems to be no problem with this and the original developer does not mind being robbed of it.

TAGS:

HTC | HTC Touch | iPod Touch | Touch | Apple

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