HTC will focus on entry-level smartphones this year

Feb 10, 2014 23:06 GMT  ·  By

HTC’s next flagship smartphone is expected to become official before the end of this quarter, and it seems that some sort of confirmation on the matter has emerged courtesy of HTC chairman Cher Wang.

Speaking to Reuters, Cher Wang has confirmed that the company will be sending out invitations to the handset’s release event in about two weeks, without confirming the actual launch date for it.

Moreover, she said that HTC would focus on the launch of entry-level smartphones moving forth, improving the quality and number of handsets launched in the $150 to $300 segment.

Overall, 2014 should mark high-volume sales of cheaper devices, though high-end smartphones, such as the aforementioned HTC M8 flagship, won’t be left aside either.

Previously, the flagship device was rumored to be announced sometime in mid-March in New York, but it remains to be seen whether that will pan out or not.