HTC Expands Global Distribution Agreement

HTC, the leading provider of Windows Mobile-based smart devices, and Brightpoint, a global leader in the distribution of wireless devices have just entered into a global master distribution agreement.

It's just another step in HTC's great expansion over the past period. The company has managed to make its name heard and bring devices that deserve a place among the most evolved smartphones at this time. Moreover, it managed to produce a really tough competitor for Apple's iPhone, something that few other handset producers have successfully done.

As a result of the agreement, Brightpoint will provide distribution and customized logistic services to HTC. On the other hand, the wireless distributor will support the entire range of HTC branded devices and help in the global expansion and penetration of HTC products and services.

"Brightpoint, together with our Dangaard businesses, is the worldwide leader in providing distribution and customized logistic services for HTC's broad portfolio of devices and we were pioneers in developing sales channels and marketing for HTC", said stated Robert J. Laikin, chairman of the board and chief executive officer of Brightpoint. "I believe that this new expanded relationship is a testament to Brightpoint's ability to provide strategic value to HTC's growing product base", he further added.

"The global expansion of our partnership with Brightpoint enables us to bring best in class market execution efficiency including logistical, channel and retail support to our growing global business and will enable us to achieve even greater success across our entire range of HTC branded devices", stated Peter Chou, chief executive officer of HTC. Moreover, he also considers that "Brightpoint has consistently demonstrated seamless and efficient distribution of HTC devices in the countries they have previously distributed for us".

It sounds like an agreement aimed towards mutual gains. HTC will benefit from important support in taking its devices, while Brightpoint will have the chance of working with one of the most promising smartphone manufacturers.