HTC Changes Executives, Commits to Asian Market

Last week, Taiwanese mobile phone maker HTC Corporation announced a series of changes at the executive level, aimed at showing the company's commitment to the Asian market.

The leading handset vendor notes that the Asia-Pacific region is one of the most important markets for its products, and that its interest in the area is constantly increasing.

Thus, it recently promoted Jack Tong in an executive position for the area, and also appointed Lennard Hoornik on a newly created management position for the region.

The new executive changes are meant to offer HTC the possibility to build a strategic foundation to ensure its growth in the area.

“2011 has already been a year of remarkable growth and expansion for HTC,” said Peter Chou, CEO of HTC Corporation.

“Today’s announcement is more than a product of that success, it is a signal of our commitment to ongoing strategic investment in Asia and building on our regional leadership as we look forward to our future growth opportunities.”

Jack Tong becomes the president of HTC North Asia. He will be based in Taiwan and be in charge with the growth and development of Taiwan, Hong Kong, Korea, Japan, Vietnam and China.

He served as vice president of HTC Asia, and managed to grow the brand from a relatively new one to one of the most popular names in the region.

Las year, he helped HTC grow by as much as 200 percent, which marked the fastest growth in the company's history.

Lennard Hoornik will serve as the president of HTC South Asia Pacific. He will be based in Singapore and will oversee the markets in Singapore, India, Thailand, Malaysia, Indonesia, Philippine, Australia and New Zealand.

“Hoornik brings a wealth of expertise in the mobile industry where he has held multiple management positions in the Asia-Pacific region,” the leading mobile phone maker noted.