The chief executive officer intends to change the design philosophy of the company

Sep 17, 2012 14:18 GMT  ·  By

Ultrabooks and AMD-based ultrathins have been coming out quite often, but HP's CEO Meg Whitman still thinks that more obvious design changes must be made, even if they aren't altogether original.

When talking to The Wall Street Journal, Whitman bluntly compared the company-issued laptop she got last year to a brick.

She went on to say various other things, but the heart of the matter is that HP has changed and still needs to change how it designs its PCs.

Whitman feels that Apple has the right idea, that they showed the world that design actually matters.

Thus, from now on, HP will try to come up with new designs that will attract consumers looking for thin and light but strong systems.

Unfortunately, HP risks falling into the category of “Apple-inspired”, according to some, but at least the ultrathin laptop isn't a patent that belongs to just one company.