14 DAY TRIAL // H&M's interest in safeguarding the environment got tons of attention when Helen Hunt wore one of its green-oriented dresses to the Oscars.
“It was the most beautiful I tried on and they [H&M] partner with Global Green. It was a win-win-win,” the actress argued at that point.
Still, the brand's latest eco-friendly collection, Conscious Exclusive, is bound to also make some heads turn.
The clothing items are all made from organic cotton, recycled polyester, recycled polyamide and Tencel (i.e. regenerated cellulose fiber obtained by dissolving pulp), sources report.
According to H&M, the dresses, trousers and jumpsuits marketed under the Conscious Exclusive label are to be made available to customers starting this coming April 4. The clothing items will be made available for purchase both online and at select H&M stores.
You can check out more photos of the Conscious Exclusive collection here.