Freida Pinto, who starred in the multi-award winning movie “Slumdog Millionaire,” might be the next big thing not only in terms of screen female icons, but also as a major beauty endorser. With such good looks on her side, more companies are rushing to get her on board their campaigns, and Estee Lauder might also be one, as Gwyneth Paltrow fears, as reported by the British publication the Daily Mail.

According to several unnamed sources who have spoken with the tab, Gwyneth, who has been the face for Estee Lauder for quite some time now, lives in dread that, one day, the much younger and more fresh-faced Freida will step in to take what’s rightfully hers.

It’s not so much that Gwyneth would be losing an endorsement deal, the same spies explain, but rather that she would also be losing the £1 million a year she’s now making from it, if this were true.

“Gwyneth makes millions through her sponsorship deals and it’s her commercial work that’s keeping her rich.” one source, reportedly familiar with the situation, tells the aforementioned publication. Of course, if the rumors of Freida replacing her were accurate, Paltrow would also have reasons strong enough to take it personally, since she’s been the face of the brand for almost four years now, and not once did she fail to meet her contractual obligations, it is further being suggested.

“The news that Estee Lauder is in talks with Freida caught her by complete surprise. Losing the Estee Lauder deal would be a huge blow to Gwyneth. She’s waiting for an exact outline of what Freida will be doing for the brand and hoping she won’t be sidelined.” the spy explains, adding that Gwyneth is, right now, putting all her hope in the idea that there will be room for the both of them.

If this report is accurate, it would only stand as testimony that, indeed, Freida is one of the most sought-after celebrities of the day. Not long ago, reports in the British media also had it that she had caught the attention of the producers of the Bond franchise, who were already talking about bringing her in as the next Bond girl, a part most actresses her age could only dream of.

“Freida came to the attention of the Bond team when they were casting ‘Quantum of Solace.’ She was too young at the time to have a part as a love interest for a secret agent. But she has blossomed into an incredibly stunning young woman and would look perfect on Daniel Craig’s arm.” inside sources were sharing at the time. As we all have noticed, nothing has come out of this rumor so far. For the Estee Lauder endorsement one, keep an eye on this space.