14 DAY TRIAL // Colin Johanson, a game director working at ArenaNet, says that Guild Wars 2 has seen a big increase in active players since it introduced the World versus World events and that it has more similar content planned for the near future.
He tells Eurogamer that, “That was maybe the biggest thing we did in the second-half of the year to affect player population. When that league was going on, when the world-versus-world season was going on, WVW was just packed.”
In World versus World, ArenaNet introduces a narrative thread and then challenges players to explore it while also giving them big rewards as long as they are ready to battle other human characters.
Guild Wars 2 does not have a monthly subscription and that means that ArenaNet needs to convince players to buy the core game package and expansions in order to secure revenue.