Guide Provides Insight into Microsoft Dynamics Cloud Profitability

The latest version of Microsoft’s customer relationship management solution is available for both on-premise deployments but also as a Cloud offering.

Companies looking to make the best out of Microsoft Dynamics CRM Online  will of course need to adapt their business models, and the software giant is offering a resource designed to help them do just that.

The Redmond company has made available the Microsoft Dynamics Cloud Partner Profitability Guide, which comes with the promise that it will detail the steps needed to build a CRM Online practice.

“With over 1000 hours of research, interviews and analysis and more than 200 partners testing the content. This guide is your compass for navigating the uncharted waters of cloud based service delivery,” revealed Tom Crozier, Marketing Manager at Microsoft.

According to Crozier, the guide can be accessed exclusively by Microsoft partners using PartnerSource, as a valid account is required for this particular resource.

The software giant reveals that more and more companies are exploring the new territory of Cloud computing, and that those leveraging CRM solutions are no different.

Some of the company’s CRM customers have in fact already began the transition from on-premise CRM to Dynamics CRM Online, although Microsoft hasn’t released any specific figures yet.

“The ultimate pay off in moving to cloud services is the annuitized revenue stream and increasing profitability,” Crozier said.

“Our research and examples from other partners has shown successful, sizeable cloud-based business may have a valuation that is double a comparable traditional services-based business because their revenue is growing faster, they are more profitable, and their IP gives them better operating leverage with size.”

As is the case with a range of Microsoft offerings, Dynamics CRM Online can be tested via the trial program that Microsoft has set up.