14 DAY TRIAL // Groove Mobile has announced that it will add music videos to 3UK's mobile music service. In addition to over-the-air downloads, the new offering will allow users to download a music video purchased via the mobile phone to the PC.
The service will launch with a catalog of 1,000 videos, three times larger than that offered by the previous mobile-only service. The expanded video music store will include music videos from all four major record labels: Universal Music Group, EMI, Warner Music Group and Sony BMG, as well as from leading independent music labels. To facilitate music discovery the new store presents song pages where users can access both related audio tracks and videos.
"We are pleased to expand our platform to include support for music videos, which are poised to be the next big seller in mobile content," said Adam Sexton, Chief Marketing Officer of Groove Mobile. "By providing a unified shopping experience for audio and video, and enabling a combined mobile and PC solution, 3 UK and Groove Mobile continue to push the envelope and define expectations for the ultimate mobile music experience."
The video download service powered by Groove Mobile will allow customers who purchase videos wirelessly to receive an optimized mobile version of the video directly to their handsets and also to download a higher quality WMV video file to the PC. The cost for video downloads will be ?1.49, while audio tracks will be offered at the same price of ?1.29 for existing 3 customers. If a users loses or deletes a video, they can re-download the video up to three times, free of charge.
"Groove Mobile has been an outstanding partner for 3UK, and we are pleased to expand this partnership with this best of breed OTA video service," said Pete Northing, Director of Content Services of 3UK. "The unified Groove Mobile platform will allow us to take full advantage of cross selling opportunities, and take music video sales to new heights."