Greenpeace is counting on the help of major brands for its ongoing 'Detox' campaign

Jan 12, 2012 10:59 GMT  ·  By
Greenpeace 'Detox' campaign expanded in the Philippines, seeking to annihilate water pollution
   Greenpeace 'Detox' campaign expanded in the Philippines, seeking to annihilate water pollution

It appears that not only natural phenomena have disrupted the balance of the Philippines, causing deaths and suffering. A campaign backed by Greenpeace, suggestively entitled 'Detox' seeks to improve the lives of people living in this country, while calling for governmental support for its mission.

Chemical poisoning is an alarming matter, mostly since this threat is present in waters widely used by local people.

In an attempt to highlight the importance of a legal framework putting an end to unsustainable industrial practices, Greenpeace volunteers have decided to hang a banner reading 'Detox our water!Cut the chemicals!' right above a contaminated water stream from the Philippines, whose color reveals the health risks people are exposed to on a daily basis.

Low water quality compromised by toxic compounds simply discarded in lakes or rivers leads to a wide series of 'unexplainable diseases,' according to Beau Baconguis, one of the Toxic Campaigners.

While trying to change the course of events and pressure the government to take matters into its own hands to stop the environmental degradation, Greenpeace has benefited from the support of local communities.

For the first time, the environmentally friendly organization has received a positive feedback from Filipino authorities late last year.

In December, Senator Miriam Defensor-Santiago introduced a bill, looking forward to witnessing the implementation of the Philippine Pollutant Release and Transfer Registry Act. This would represent a major first step towards clean water supplies and less chemical threats in the country.

Moreover, it would help experts identify pollution hot spot, numerous in the nation at this point in time, cut down the amount of toxic waste and compel the industry to follow a much more sustainable path.

Encouraged by this unexpected result, Greenpeace keeps promoting its 'Detox' campaign, counting on the contribution of major brands operating in the fashion industry, like Nike, Adidas, Puma, H&M, C&A and Li-Ning.