14 DAY TRIAL // On their way to sustainability, major companies are focusing on minimizing the impact their products have upon the environment. Some changes might not be appealing and might not trigger significant profits, but overall eco-friendly improvements in terms of design manage to please a considerable segment of the eco-conscious buyers.
This is the main target of the innovative paper wine bottle announced by the Greenbottle British company. The enterprise is aware that the UK has no more space to accommodate landfills and has come up with an ingenious recycling idea.
Their product will most likely be a hit, since it is both green and affordable. Replacing glass with paper decreases the manufacturing costs, therefore it creates a win-win situation for the company and its clients.
Greenbottle's wrapping is 100% biodegradable, so it won't enlarge the piles of trash already existing in the overcrowded open dumps.
Greenbottle has launched a very popular paper milk bottle and the manufacturing of a wine bottle seems like a much-needed next step the company has to make in greening up its conduct.
The innovation turned out to be a major hit in the eco-friendly department, as Asda supermarket chain, a line of business owned by Walmart, decided it would start commercializing the product by next year.
The company has a very ambitious goal. It plans to replace the 15 million plastic bottles which are discarded in landfills. Such items have a considerable impact upon the environment since it takes approximately 500 years for them to disappear.
A paper bottle might not be sophisticated enough to satisfy all the demands, but it certainly counts as a greener, more affordable option. Also, it is easier to carry, since it weighs only 55g (0.12 pounds). A lower weight implies decreased transportation costs and also, a lower amount of CO2 emissions in the atmosphere.
Officials from the company hope that clients will adapt to these changes, since they are definitely in favor of their own development, as eco-conscious citizens.
Furthermore, the initiative is meant to provide a somehow classier alternative to the already common wine boxes, since nobody can imagine that fine, expensive wine can come out of a wine bag, at this point in time.
Currently, the company has a plant in Turkey which will manufacture this product, but once it will be implemented and used on a large commercial scale, Greenbottle will open another facility in Cornwall.
If changing the way milk containers look implies no risks in terms of sale numbers, the officials admit that they will have to brace themselves to face people' reluctance when it comes to wine.
Slowly, buyers will have to understand that Pinot noir remains the same even if it might be sold in containers of paper, plastic, glass or solid gold.