Google vs. Yahoo. Google vs. Microsoft. Google vs. AOL

What's the common word in this title? Obviously, it's Google. But what's more interesting about this line is that it mentions 3 Google rivals which managed to raise a tough challenge for the Mountain View company. And Google doesn't seem to be bothered at all. More than that, the search giant really likes the competition and, according to Pablo Chavez, Policy Counsel at Google, it encourages the folks from the Googleplex to work harder. Under the title "More online ad acquisitions = more competition", the Google official talks about the recent advertising moves made by the main contenders on the Internet such as Microsoft, Yahoo and AOL.

As you know, Google announced the DoubleClick acquisition in April, a move that was soon described as an antitrust law infringing action by several companies including the Redmond giant Microsoft. Soon after that, Yahoo announced the acquisition of Right Media, an online advertising firm for $680 million. AOL continued the race with ADTECH AG, a similar company that can support the firm's advertising efforts. Microsoft also bought an advertising giant, aQuantive, for no less than $6 billion.

"What does all this mean? It means that each of the leading Internet companies believe that they can position themselves to succeed in the online advertising space -- through the free market, and without government intervention. These companies believe that there are many ways to compete in this business," Pablo Chavez noted.

The competition is not bad, especially for us, the consumers, who are continuously looking for better services and products. Imagine that more companies offering the same solution would encourage them to improve the products and provide better performance to attract more users. "Google, Microsoft, AOL, Yahoo, and others are developing different combinations of capabilities in an effort to provide the most compelling offering to advertisers, publishers, and customers."