14 DAY TRIAL // Mountain View-based Internet giant Google is expected to put in place an in-app payment system for the Android mobile operating system in the near future.
Apparently, the company has been long working on the delivery of this feature, but delayed its release from the originally planned fourth quarter of the last year.
The Internet company wanted to gather more feedback from developers, Eric Chu, group manager for Android platform at Google, stated at Inside Social Apps in San Francisco, a recent article on All Things Digital reads.
In-app payments for Android are already available courtesy of other companies, yet Google is encouraging developers to wait for its own solution to emerge, so that they can offer a consistent experience to all users.
Through in-app payments, developers would have the possibility to sell virtual goods and premium features, which would expand the available revenue options, in addition to offering paid apps or software based on advertising.
Apparently, Google is not happy with the manner in which paid apps in the Market took off: “We are not happy with the payout purchases in Android Market,” Chu reportedly stated.
Google is working on finding ways in which it would manage to increase revenues for developers and Android Market partners, such as carriers.
Moreover, the company is also set to improve the experience that users receive from the application portal, and should enhance Android Market merchandising and app discovery through offering better search and lists, and a new ranking system.
Google has been working on fixing a series of other issues as well, including the removal of bad apps, or the reduction of the period of time users have at their disposal for being refunded for an application from 24 hours to only 15 minutes.
New changes are on their way to the Android Market, including in-app purchases, though no specific release time frame for this feature was made available for the time being.