14 DAY TRIAL // Google is a company that tries to make the advertising process one of the most important activities for its employees because it currently represents the main source for revenues. Currently, the search giant owns two advertising platforms, AdSense and AdWords, two of the most popular services in their category. AdSense is a solution that allows users to earn money by placing Google ads on their websites while AdWords is a pay per click service meant to help webmasters include adverts on the Google search engine result page.
It's obvious that Google is very powerful when it comes to online advertising. But, in the past, the search giant repeatedly tried to expand its advertising procedures into the offline area, using multiple agreements. At the beginning, Google sent some adverts to multiple US newspapers that agreed to display ads provided by the company. Then, the search giant decided to send audio ads to several US radio stations, an announcement confirmed by a lot of users that heard the Google's commercials. Recently, Google representatives said that the company is aiming to place advertisements on the streets and on several stores, a decision that is being regarded as the most effective offline advertising way.
Today, Hexus reported that Google is now aiming to place ads in several games, using a new acquisition of Adscape Media, a company that provides especially in-game advertising.
"Our background as avid gamers drives us to maintain the gaming experience at all cost and we are focused on maintaining the quality gamers have come to expect from the world of gaming. In conjunction with our devotion to games and game quality, we provide advertisers with a new and reliable distribution channel for their advertising message. A Google spokesperson said, "We are always considering new ways to extend Google's advertising program to benefit our users, advertisers and publishers. In-game advertising offers one such possible extension among many others," Hexus reported.