14 DAY TRIAL // Google has a lot of hopes for Google+ and it seems to be going alright so far. It's got 40 million registered users, though no one knows how many of them are active, and it keeps on growing.
It's growing so fast, in fact, that it caught Google off-guard, Google+ chief Vic Gundotra said at the Web 2.0 Summit. One of the most requested uses since launch has been support for Google Apps users.
There are four million people with Apps accounts at this point and they want to be able to set up Google+ profiles with them.
Gundotra admitted that Google didn't believe the social network would scale so fast so it didn't anticipate that there would be a need for Apps accounts so soon.
But there is and Google is rolling out support very soon, within days he said. This should mean that the millions of people using Apps will be able to use Google+ as well, provided, of course that their Apps admins enable the service for their domain.
Another very requested feature has been support for brands and companies to set up profiles. At this point, Google only allows individuals to create profiles, but it is working on brand pages.
That feature is also coming, but it will take a bit longer than support for Apps accounts.
At the same time, Google is also backing down on its real name policy, it will allow people to use pseudonyms and nicknames on Google+ in the future.
Finally, another thing that a lot of people have asked for, a proper API, is also coming. But it will take a big longer as Google wants to make sure that the APIs it launches are solid, since millions of people and plenty of developers are going to depend on them.