Google+ has officially become the fastest website to reach 25 million visitors, according to the latest data from comScore. This happened just before Google+ turned one month old.
What's more, the site continues to grow and people are starting to spend more time on it, likely because more people they know are coming in.
Google+ reached 25 million unique visitors on July 24, having been made available to the public, in limited form, starting June 28.
Note that unique visitors is not the same as registered users and that comScore doesn't not count mobile app users.
Of course, the growth rate is nothing like Facebook's or Twitter's, which took years to reach this stage, but Google+ is a very special case, it comes from the largest website on the planet, Google.com, and has been surrounded by a lot of hype and expectations.
For comparison, Facebook took three years to have 25 million visitors/users, but it was offered only for college students at first and only in a few places. Google+ too is, technically, still invite only, though it's fairly easy to get in at this point.
More encouraging than the growth though are the usage figures. While a lot of people wanted to get in, there wasn't much to do initially. However, as more and more users settled in, activity rates grew keeping users on the site for longer.
The comScore study says that users spent 50 percent more time in the week ending on July 24 on Google+ than they did in the week ending July 10. As people discover more ways to use the site and more of their friends come in, this figure will likely rise, though it will reach a ceiling at one point.
The next obvious step is for Google+ to become public and for the company to really start pushing it, via Gmail, its search engine and so on. [via Mashable