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Google's Videos Trump All Others

Market share on the rise

By Vlad Constandes, SEO News Editor

19th of January 2008, 10:31 GMT

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The worst thing about the numbers being returned by the conducted measurements is that they're mostly late by a month or two, but hey, at least we have some numbers. comScore has just released the figures found with its Video Metrix for� November 2007. Right on the dot, as I said.

The number of videos being watched over the entire month is enormous, I must warn you it is not a typo: 9.5 billion online videos was November's quota. Out of that, Google reigned supreme with 31.3 percent, or 3 billion, and the runner up was, not surprisingly, Fox Interactive Media. However, at over 2.5 billion less videos than Google, the difference between them is quite humongous. Come to think about it, its 419 million can be compared to Google Video's 400 million and that says a lot about the reach that the two have.

Where are the rest of the 2.9 billion videos for Google? Where else? The Mountain View based's video sharing service, YouTube, is priding itself on them and its 30.6 percentage out of the total. That's one big money maker right there, but it doesn't look like Google can monetize on the huge popularity capital the site has. Anyway, that's a different matter. YouTube US users had an average of 39 videos per month, their total number being of about 74.5 million.

"In total, 138 million Americans - approximately three in four U.S Internet users - viewed online video in November. Google Sites [�] captured the largest online video audience with 76.2 million unique viewers, followed by Fox Interactive Media with 46.3 million and Yahoo! Sites with 37.3 million," the press release read.

Online viewers watched an average of 3.25 hours (195 minutes) of online video during the month, representing a 29-percent gain from the 2.52 hours (151 minutes) watched in January 2007. The average online video duration was 2.8 minutes," the press release added.

TAGS:

google news | google | video | youtube | comscore

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