14 DAY TRIAL // That didn't take long. Just as news hit of the new Google mobile initiative to get website owners to optimize their sites for mobile use, the site is now live and working, though there's still no official announcement from Google. That should be coming any time now.
As expected, GOMO is a tool to help website owners convert and adapt their sites for mobile phones. The site is very slick, full of animations and modern graphics.
As a whole, the site is designed as a resource tool, a place to get information on both how your current site looks on mobile phones and who can help you improve it.
"Millions more people are using mobile devices to get online every day. Does your business have a mobile-friendly site? If not—or if you're not sure—you've come to the right place to get started," the site boasts.
One of the first things you can do is put your site to the test. You supply an URL and Google will render the page on a virtual mobile phone using a rather standard resolution.
You can then rate how well the site is doing by checking for things like, is the text readable without zooming, or are the images displayed correctly. Depending on your selection you'll get a score, not the most scientific method, but enough to get an idea.
The next step is to find someone to help you adapt your site. You can check out a list of website developers, both do it yourself tools and full service ones, and pick the one you like. Google Sites is in there as well.
Google also uses the occasion to promote two of its products aimed at small businesses which want to create mobile sites, Google Places and Mobile Ads.
While the site is clearly Google's, it's mostly aimed to inform and serves as a promotional tool for the mobile web rather than Google itself. Of course, the bigger the mobile web, the more money Google makes through advertising.