May 4, 2011 09:50 GMT  ·  By

Google is dipping its toe in traditional advertising again, this time with a new TV campaign promoting its Chrome browser, with the help of pretty much every other Google product, of course. The TV ad, which is already available on YouTube, as is usually the case, will run during popular shows in the US.

The New York Times, which reported on the new campaign, says it will be Google's biggest ever offline advertising push, though no actual figure was revealed.

The ad itself showcases Google Chrome and a myriad of Google products, though it doesn't focus much on the products, which is understandable.

Touting a list of things why Chrome is better than any browser is not going to convince anyone to try it out, especially since most people don't even know what a browser is.

Instead, the video follows a dad as he writes messages to his newborn daughter and documents her growing up, using the web of course, YouTube for videos, Picasa of photos and so on.

The essence is clear, the web is not just a tool, it can be an integral part of life and the browser is at the heart of it. The ad certainly strikes an emotional chord, something that doesn't happen too often for Google.

The company is working on creating a more relatable image and its few ads focus on this the most. Google's first ever TV ad was part of the Search Stories series and it ran during the Super Bowl in 2010.

Dubbed "Parisian Love" it showed how search and other Google products told the story of a couple falling in love in Paris.

Google has advertised Chrome before, in fact it's probably the product the company promotes the most. Besides the regular product tie-ins, Chrome was featured on YouTube and even on its homepage, Google also advertised the browser with a full page newspaper ad in London as well as on outdoor billboards throughout the UK.