14 DAY TRIAL // Google seems to be experiencing some issues with the DoubleClick ad server for publishers, which seems to be down, costing some of the biggest websites in the world heavy money.
As Google scrambles to solve the problem, there are millions of dollars being lost by corporations all over the world. Some people have even taken to Twitter to express their displeasure with the situation.
What does this mean for people who aren’t running sites and making money? Well, that’s just it – you’re likely to see less ads. If the major sites you’re visiting right now aren’t displaying the ads, then you’re likely landed on one that runs its ads via DoubleClick.
Of course, not all ads are delivered via these servers, but at least part of them won’t be displaying due to these issues.
The internet is also full of positive reactions, however, with people congratulating Google of ridding the Internet of advertising and sarcastically saying that nothing bad could possibly come of the world depending on Google… except situations like this one when dozens of corporations are hemorrhaging money.
Hopefully, it won’t be long before everything is back to order and we’ll once more be flooded by ads across all sites. Well, unless you’re using an ad blocking browser tool, which means you’re already “missing out” on all those banners.
In the meantime, enjoy the white space and imagine there’s something there that you’ve probably seen a million times already.
We'll be updating here when we know more.
[Update:] As Google works to fix things, the forums dedicated to the DoubleClick for Publishers service is flooded with posts about people noticing the issues and their ads being incapable of getting displayed.
One top advertising source told Business Insider that, collectively, this issue is costing publishers about $1 million per hour, indicating just how difficult the situation really is and how it is affecting many businesses across the world.
There’s also the issue that some sites have welcoming ads which means that people are now facing blank pages and can’t really move on from the homepage.
[Update:] Google seems to have worked out the issues with some parts of its service since some sites are seeing ads once more. The problem is far from being fixed completely, however, as there are plenty out there getting the blank space still.
Hopefully it won’t take long before things are back in order for everyone, especially since this is such a costly problem.
