14 DAY TRIAL // The search giant plans on offering a set of analytical tools designed for web developers, administrators and advertisers, which should help them define what information their visitors are most interested in and thus improve the content of their sites.
Google thinks that based on the information given by these tools, website developers can optimize their sites according to the visitors' needs and interests. Google Analytics can be used to figure out what keywords attract visitors, which promotions really interest customers and how to design Web pages that draw attention.
Considering Google made over $1.58 billion in revenue from advertising sales during the last quarter, website builders would best use wisely these analytical tools, which promise to offer vital information for increasing the exposure of their sites.
Google Analytics will be available in 16 languages: English, French, Italian, German, Spanish, Dutch, Japanese, Korean, simplified and traditional Chinese, Portuguese, Danish, Finnish, Norwegian, Swedish and Russian, with others to be added.