Google Wins US Lawsuit

American Blind & Wallpaper Factory Inc. finally agreed to drop the lawsuit filed against the Mountain View company Google after it first accused the search giant for selling AdWords keywords related to its name to other Internet consumers and especially to its rivals. The lawsuit was started in 2003 in the U.S. District Court for Northern California and was officially closed today after the two companies agreed to pay their own costs. I4U News reported American Blinds considered that Google is not guilty "so long as Google does not make a material change in its AdWords trademark policy that adversely affects (American Blinds & Wallpaper Factory."

"Google has not made and has not agreed to make any payment to (American Blinds & Wallpaper) of any kind whatsoever, whether in cash, credit or otherwise, and that Google has not agreed to change its trademark policies or any exception to how it applies its trademark policies," it is mentioned in the agreement made by the two companies according to I4U News.

"From the start, we've said that American Blind & Wallpaper Factory's claims were baseless, and that Google's trademark policies are perfectly reasonable and lawful," Michael Kwun, Google's managing counsel for litigation added for the same source.

This is not the first time when Google is involved into this type of lawsuit because multiple companies sued the Mountain View giant for selling keywords that were actually related to their brand.

In case you didn't know, Google AdWords is an advertising platform that allows the Internet companies to advertise on the web using the Google SERP or the adverts distributed through AdSense. The entire technology works quite simple because every time a user searches for a certain term, the SERP displays the adverts that were sold for those keywords. This way, some companies can acquire adverts displayed for the competitors' names or other related terms that could drive traffic to their pages.