Google is currently indexing millions of websites from the entire world and it is extremely important to filter the illegal or the adult content published on these pages. That's why the search giant
is continuously working to block pornographic content and adult related matters but sometimes it is more than difficult to do that. Tony Comstock, head of Comstock Films, adult movies producer, sustained that Google affected his business after other spam pages modified his website's rank.
According to the New York Post, Tony Comstock recorded an 85 percent decline in sales, being attacked by several websites with similar keywords that sent his page several sites away from the Google SERP. Tony sustains the users were not able to find his latest product, entitled "Real People, Real Life, Real Sex", because it wasn't displayed on the first page of Google's results.
"Customers couldn't find him anymore, Comstock realized. "The Internet is the last place where adults can discuss sex freely," he says. "It is our distribution channel." So the filmmaker shot Google an e-mail, and the search giant's Web-spam head, Matt Cutts, responded to Comstock the day of the traffic drop. The two began a correspondence and, within a week, the search problem was largely resolved," the same publication reported.
The matter of the online pornographic content is very important for both companies and users, because everybody wants to be protected against adult material. A separated .xxx domain especially designed for porn websites was extremely useful for Google, but because the proposal was rejected, the search giant must improve its filters. At this time, Google uses the SafeSearch filter that allows logged users to filter the adult content straight from the SERP.